For novice merchants on Amazon, it is difficult to do a good job in advertising on Amazon because there are many places that need to be set, such as keywords. Setting keywords requires merchants to have a comprehensive understanding of the products, so how to set Amazon manual advertising keywords?
The first step is for the merchant to obtain keywords in the automatic advertisement that is turned on. After the automatic advertisement has been running for two weeks, ten search terms with relatively high performance will be selected as keywords for the product. There are certain differences in performance standards. Merchants can select search terms with a relatively high order conversion rate as keywords based on category characteristics. word.
The second step is to collect several keywords in the listing titles of similar merchants. You can also use some keyword collection tools to compare the product advertising keywords set by similar merchants in the background. The third step is to find keywords with relatively large traffic with the help of third-party keyword software.
After finding out the keywords, if the number of keywords is relatively large, it will be relatively high cost for the merchant to put these keywords in manual advertisements, and it is not particularly accurate, so in the formal Before opening manual advertising, merchants can first delete some bad keywords.
First of all, you can check the correlation between keywords and products, and delete all keywords that are not related to the products and do not match the characteristics of the products. After filtering the keywords, the merchant can search one by one at the front desk. Through this step, the keywords that are not related to the product will be deleted again. After completing these two steps, most of the keywords that are not related to the product will be eliminated. Matching keywords.
The setting of Amazon advertising keywords is relatively simple. If a novice merchant does not know how to set Amazon advertising keywords, you can refer to the steps mentioned above. Suitable keywords can bring benefits to the product. Higher exposure and click-through rate can also more accurately capture the consumer groups suitable for the product. While saving advertising costs, it can also bring higher order volume to the product, so the selection of keywords is still very important. of.