No matter which e-commerce platform it is, advertising is a particularly important traffic entrance. Amazon merchants should be very aware of the importance of advertising. Setting appropriate ads can bring higher views to products. Let’s learn how to set up Amazon ads.
1. Select the ad type.
On the Amazon platform, advertising is divided into two advertising methods: automatic and manual. Automatic advertising means that the platform places ads based on the merchant’s product keywords and other aspects, which are captured by the platform. If you are new to running an Amazon store or do not understand product search terms, you can try this method. Manual advertising means manually selecting keywords to place ads.
2. Select the product.
This is where you can select the products that merchants want to promote. Generally speaking, merchants will choose products with higher sales volume for promotion. Products with higher consumer acceptance will generally have better promotion effects than some unpopular products. Well, the product will be easier to sell.
3. Set the start time and budget.
Under normal circumstances, the start time can be selected now. If it is for advertising activities on the Amazon platform, the merchant can also adjust the start time. The budget can start at 10 and gradually increase. For novices, you can also make adjustments according to your budget.
4. Set keywords.
This step is for the merchant to put the keywords of the product in the advertisement, so that the product will be more easily searched. If it is an automatic advertisement, there is no such step.
5. Set bidding strategy and bid.
These two aspects will have an impact on the merchant’s click costs. There are many bidding strategies. If you are a novice merchant, you generally choose to only reduce the mode, so that the cost will not be too high. The merchant is making a choice. You can learn more about bidding strategies before.
The general steps for setting up Amazon ads are the above. After completing the above steps, the last step is to start the ad, so that the ad can officially run. If novice merchants don’t know how to set up Amazon advertising, they can refer to the above steps. Another point that merchants need to understand is that after the advertisement starts running, it will not be effective in a short period of time.