Single product stations are actually an upgraded version of vertical category independent stations. For example, if you discover that a product in a vertical category has the potential to become a hit, you can create an independent website to sell only this product. Such as Trysnow.
Trysnow is a composite single product site, that is, in addition to the main product, the independent site also has some other related products, but when added together, the number of products is not large. I counted, and Trysnow only has 10 products.
There is also a type of single product station, which is a typical single product station. There is only one product in the independent station.
The single-product websites I observed are basically operated by foreign sellers, and the Chinese do not do much. I speculate that it is probably due to different thinking patterns and consumption habits. European and American customers think that an independent website with only one product shows that this independent website is very professional. Although the unit prices of the products on many single-product stations are relatively high, there are always people placing orders.
Although many of the products on the single-product site have high unit prices, if the quality of the products is really good, old customers will be willing to repurchase.
The selection of single product stations is the most critical step. In addition to meeting several major principles of product selection, the following points also need to be achieved:
(1) Products It’s very new and customers have basically never seen it.
(2) The product price is neither too low nor too expensive, and customers find it affordable.
(3) Product features or selling points are very attractive to customers.
Whether it is advertising traffic or SEO, single product sites have great advantages.
Single product websites require beautiful pictures, well-produced videos, and more importantly, very convincing copywriting. Generally speaking, it is difficult for Chinese sellers to write very authentic and excellent advertising copy in languages other than Chinese.
In addition, single-product stations generally use dropshipping companies to deliver goods, which means sellers need to prepare goods in advance, so that they can provide customers with a better logistics experience in the logistics process and make customers feel value for money. For example, Trysnow stores all its products in U.S. warehouses and then ships them around the world.
Taken together, single product stations are the most difficult to operate among the three types of independent stations, whether in terms of product selection, traffic diversion, independent station configuration, or in advance stocking (which requires a lot of funds). Neither is suitable for new sellers. I think advanced sellers can definitely try to operate a single product website.