1. First, log in to your Amazon store account and enter the backend management page of the Amazon store.
2. Then click “Advertising”, find advertising management, and click to enter the advertising management page. After entering, we need to click the “Create Campaign” button to enter the page for creating ads.
3. We need to choose the method of advertising. Under normal circumstances, we choose to promote product advertisements.
4. Then enter the specific operation page of advertising settings. We need to set the name of the advertisement, the daily budget, the start time and end time of the advertisement, choose automatic advertising or manual advertising, etc.
5. Continue to drop down, and you can continue to set up the ad group. We need to set the name of the ad group and the specific products of the ad group (you can specifically search for products in the store, select and confirm the specific products to advertise) , at the same time, you also need to set the cost per click of the advertisement, which is very important.
6. After confirming the information, click “Launch Campaign” below. The system will prompt you that the ad has been turned on, but you need to wait for an hour or two before it will start displaying.
The difference between automatic advertising and manual advertising:
Automatic advertising: Automatic advertising is where Amazon automatically displays your products based on the system algorithm. During the display process, it will display your product for your listing. Match keywords and corresponding product categories.
Manual advertising: Manual advertising is a keyword set by the seller, and the source of exposure and traffic will be directly imported from these keywords.
Nowadays, many sellers don’t like to do automatic advertising. There are three reasons: first, automatic advertising rarely brings transactions, second, there are very few clicks, and third, there are always some messy keywords, and even Garbled characters appear. In fact, these are not garbled characters. These are the ASIN or SUK of products related to your product.
In fact, although automatic advertising and manual advertising both belong to Amazon site advertising, they actually play different roles in product promotion. The function of automatic advertising is to accumulate data and select better keywords to prepare for future manual advertising. At the same time, the long-term advertising data can provide reference for future product selection. In addition, through the keywords that appear in the automatic advertisement, the seller can also judge whether the product listing is accurate and complete. If many irrelevant keywords appear in the automatic advertisement, the seller needs to self-check whether the listing information is complete and accurate. Therefore, in the early stage of product promotion, it is still very necessary to use automatic advertising for promotion.