After the previous steps, you can create a Facebook report. Note: During practical operation, pay special attention to every step.
1. Create an ad campaign
First log in to the Facbook ad management tool backend, and then click the “Create” button. Only the first ad level-one ad campaign can be created here.
Select the “Auction” button in the “Purchase Type” selection. The “Coverage and Frequency” button is more suitable for ads with large budgets and large audiences. New sellers should never choose it. Facebook has many advertising goals, and you can choose the corresponding advertising goals based on your advertising needs. Here we take conversion volume as an example, and then click the “Continue” button.
In the newly opened page, you need to name the campaign. They are named so that you can distinguish different campaigns at a glance. There is no standard naming format, I like to use ad objective (like purchase) – product name date (like creation date).
It is important to note that you need to turn off Campaign Budget Optimization (CBO). After that, click on the “Continue” button.
2. Set up ad groups
Next, set up the second level ad group. These pictures are on one page, and are taken separately for ease of explanation. This is the highlight of Facebook ad creation.
(1) Ad group name and Conversion. First of all, the ad group naming is the same as the campaign naming, and there is no fixed format. This is also to make it easier to distinguish different ad groups at a glance. Secondly, “conversion event location” refers to where you want to guide users through Facebook ads. Shopify independent station sellers only select the “Website” button, which is their own Shopify independent station; “Application” refers to various mobile Apps, such as learning, photo editing, game and other Apps; Messenger and WhatsApp are owned by Facebook Two other social apps. You can choose “Shopping”, “Add to Shopping Cart” or “Initiate Checkout” for “Conversion Event”, etc. You can try them all. It should be reminded that you must install the Facebook pixel in advance before creating an ad group.
(2) Dynamic materials, offers, budgets and schedules. Turn off “Dynamic Materials” (because dynamic materials are suitable for large-budget ads, such as a daily budget of more than $200) and turn off “Offers” at the same time. Budget: Select the daily budget. The amount in the picture is US$20 (the actual amount is up to your discretion).
Start date: I recommend using the local early morning time of the main market, such as 4 to 6 a.m. local time. No end date is set.
(3) Create a new audience.
Custom audience: The audience you define yourself. If there is no custom audience, it will be empty.
Region: Instead of selecting the default “Reside in” option or the “People recently located in this area” option, select the “People living in this area” option. Because people who have been in the area recently are likely not in the area before and after, they are less likely to shop online. People who live stably in the area are more likely to shop and have fewer subsequent logistics and signature problems.
Search region: Select based on your target market. My first choice would be the US, Canada, UK or Australia. Without further selection of the audience, the advertising system will randomly deliver ads to Facebook users living in the United States, resulting in poor advertising effectiveness. Further options below for Facebook users living in the United States.
Age: Choose the age group according to the people your product is suitable for. The 25~65+ in the picture are just examples. Gender: If the audience of the product is obviously single-gender, then choose single gender, otherwise choose no limit, which means including all genders.
Segmentation positioning extension settings: Do not check this box for new sellers.
Language: The picture shows “all languages”. The meaning of all languages: For example, if I select users who live in the United States and all languages, then no matter what language the user uses to browse Facebook, as long as he lives in the United States, this advertisement will be pushed to him.
Relationship: Default is “All Users”.
(4) Placement, optimization and delivery.
Placement: New sellers can select the “Automatic Placement” button to let the system optimize the placement.
Advertising optimization goal: What is shown here is the conversion volume, as well as value, landing page views and other options. You can choose according to your own needs.
Expense control amount: The default is blank.
Conversion time window: The default is 7 days after the click or 1 day after the browse.
Billing method: The default is “impressions”.
After setting up the ad group, click the “Continue” button in the lower right corner of the page to enter the ad settings page. 3. Set up advertising
The third level – advertising is set below, as follows:
(1) Advertisement name, advertising publishing identity and advertising settings, as shown in Figure 7-38 . Just like your campaigns and ad groups, you also need to name your ads. The advertising publishing identity generally defaults to your Facebook page. If you want to reach Instagram users, select your Instagram page here (you must bind the Instagram page in your Facebook page settings in advance). For the “Format” in the “Ad Settings” selection, I generally recommend selecting the “Single Image or Video” button, which can capture the user’s attention to the greatest extent. It is recommended to give priority to images and videos with a 1:1 ratio for better results. . If using video, be sure to submit custom thumbnails.
(2) Multimedia materials, text, advertising title and description. Sellers who don’t know how to fill in these contents can first refer to and learn from other sellers’ writing methods.
(3) Links, calls to action, language and tracking. To fill in the link to the promoted page, it is recommended to select the “Go shopping” option in the “Call to Action” text box, and make sure to check the “Facebook Pixel” checkbox.
You need to check all settings from beginning to end. If there are no problems, submit them. If there are problems, the system will prompt you to modify them. Generally speaking, the first review time for new advertising accounts is relatively long. The longest review time I have ever encountered is 24 hours. Old advertising accounts generally only need half an hour for review. These data are for reference only, as Facebook’s moderation policies are constantly being updated.