When operating a Shopify independent station, you must clearly understand that: an independent station has no natural traffic. In other words, if you carefully select products, put products on the shelves, optimize the store, etc., basically no one will know about you except yourself. An independent station exists. In this way, the independent station has no visits, clicks, and no orders. Many new sellers or sellers who have transitioned from the platform are not clear about this aspect and mistakenly believe that their products are too few and the independent website decoration is not exquisite enough. This is why I emphasized in Chapter 6 that “50% of the operation of Shopify independent station depends on product selection, and 50% of it depends on traffic drainage”. In addition, it needs to be emphasized that different independent stations need different traffic drainage methods at different stages.
Facebook advertising traffic
Facebook owns Facebook, Instagram and many other social media products with huge daily active users. Therefore, independent Shopify sellers need to make full use of their huge traffic.
What needs to be reminded is that using Facebook ads to attract traffic is a very professional and systematic knowledge, and no matter how smart a person is, it cannot be done overnight. You have to learn and use Facebook ads conscientiously, and don’t imagine that you can figure out a whole set of Facebook advertising techniques in a few days.