On the OZON platform, sellers do not need to set points for each product individually, just check the box of the product you want and click Edit. If the seller wants to set points for all products uniformly, just click “Edit All” and set the points based on the product price on the page that opens. The system defaults to the points recommended by OZON. Click “Apply Points” to take effect. When sellers want to set points but want to revert to OZON recommended points for the best value, just click “Restore Defaults” and then click “Apply Points”.
1. OZON Points System: Setting a New Standard for Product Reviews.
After successfully setting up the review collection, relevant information will be displayed at the top of the page, including the collection period, the number of products, and the total number of points provided to buyers (applicable to all products).
2. How the total number of points is calculated.
When the product is off the shelf or the inventory is insufficient, the system will automatically stop the review collection, of course, you can also stop it at any time.
3. How to modify the review collection settings.
Just switch the switch next to the product listing name to off on the promotion evaluation points page or product list page. When the collection of product reviews is slow, a yellow warning icon will be displayed next to the product listing name on the promotion evaluation points page. In this case, the seller can try to increase the points reward for buyer reviews, and the new settings will take effect from the next day. Reviews published before the new settings take effect and the related points will be calculated according to the previous rate.
Fourth, view the collected good reviews.
By clicking on the download menu bar on the product list page, you can download all reviews and obtain a list of good reviews in CSV format. The list includes:
The text of the review.
The product rating.
The public data of the buyer (the name specified in the buyer’s personal data, but not for anonymous reviews).
The system will deduct the amount calculated according to the evaluation points (1 point = 1 ruble, excluding VAT) and the OZON service commission (10% of the total points for each product) from the seller’s account and indicate it in two monthly work reports.
Five, how to calculate the amount of points provided.
Set the following options for the product:
Total number of reviews collected: 10
Score for reviews without photos: 50
Reviews with photos: 100
Assume that the buyer leaves:
5 reviews with photos
4 reviews without photos
Then the service cost will be:
4 × 50 rubles (review points without photos) + 5 × 100 rubles (review points with photos) + 70 rubles (OZON 10% service commission) = 770 rubles.
Sixth, check how the points used are used.
By clicking Download analysis data, you can download a report in CSV format, which includes the following:
The review points used for each product.
The total number of points used.
OZON’s points system provides sellers with a more flexible way to manage reviews, helping sellers to better motivate buyers to give positive reviews, while improving product exposure and sales performance.