Today, the Internet has spread all over the world, and the e-commerce industry in many countries has also risen rapidly. More and more people have begun to shop across borders internationally, and the cross-border e-commerce industry has also shown explosive growth. Under this trend, Russia’s ozon platform has received widespread attention. What are the characteristics of the ozon platform? The following will analyze this.
1. Highlights of the Ozon platform.
The ozon platform was established in 1998 and is now the fourth largest e-commerce market in Europe and the only multi-category comprehensive B2C e-commerce platform in Russia. With a strong logistics foundation and door-to-door delivery services covering eleven time zones, the ozon platform achieved a year-on-year sales growth of up to 135% in the first quarter of 2021, and has great potential for future development. As one of Russia’s early e-commerce companies, ozon is known as the “Amazon of Russia”. Its platform has more than 5 million SKUs, mainly covering books, electronic products, music, movies and other fields. It is the largest comprehensive e-commerce platform in the Russian market.
2. Advantages of the Ozon platform.
1. High consumer recognition: Among the mainstream e-commerce platforms in Russia, the Ozon platform is more popular with consumers than AliExpress and Wildberries. Especially compared with Wildberries, although the two are developing on par, Wildberries mainly focuses on clothing sales and has a relatively limited range of choices, while the Ozon platform covers a wider range of fields and is the first choice for many Chinese sellers.
2. Large platform traffic: The traffic of the Ozon platform has been growing steadily, exceeding 100 million as of June 2021, and the number of active sellers has exceeded 16 million. Such a huge traffic has brought huge potential business opportunities for sellers.
3. Diverse choices: The Ozon platform provides a rich selection of goods, covering a variety of fields from electronic products to household goods. This not only gives consumers more shopping options, but also provides sellers with more sales opportunities.
4. Rich guidance and support: The Ozon platform provides sellers with a series of business suggestions and consultations, and even has Chinese account managers to guide operations. This kind of caring support makes it easier for Chinese sellers to get started and successfully operate on the Ozon platform.
On the whole, the Ozon platform, with its powerful infrastructure and good consumer experience, is becoming a new engine in the Russian e-commerce field. As the global market continues to integrate, the Ozon platform provides unlimited business opportunities for domestic and foreign sellers and brings new opportunities to the cross-border e-commerce industry. However, in order to stand out in the fierce cross-border e-commerce competition, sellers still need to conduct in-depth research on the market and platform and develop appropriate sales strategies to achieve success on the Ozon platform.