In the past two years, the Russian e-commerce market has continued to flourish, and platforms such as Ozon and Joom have emerged. Among them, Ozon, as a highly anticipated Russian e-commerce platform, has attracted many sellers to settle in. This article will explore the characteristics of the Ozon platform in depth and take you to understand the attraction of this platform known as the Russian Amazon.
1. High brand awareness: Ozon enjoys extremely high brand awareness in the Russian e-commerce field. Its diverse product categories and simple search and ordering processes have won the favor of consumers. In Russia, Ozon is generally regarded as an “all-round”, “comfortable” and “reliable” platform, and has accumulated a large number of loyal customers.
2. Mobile-oriented: The Ozon platform is mainly based on mobile APP, emphasizing user experience, providing comprehensive support and care for sellers, and has an excellent logistics system. With the popularity of smartphones, mobile terminals have brought more traffic, creating more conversion opportunities for Ozon.
3. Powerful warehousing facilities: Facing the unique logistics challenges in Russia, Ozon provides innovative plans for cross-border e-commerce sellers. Sellers can deliver goods directly to Russian buyers, covering 2,100 locations in 130 cities, and the service scope covers 75% of the Russian population. Ozon also has large-scale warehousing facilities in Eastern Europe, second only to Amazon’s German warehouse.
4. Limited number of sellers: Although the Ozon platform is huge, the number of sellers is relatively small, and the competitive pressure is relatively small. According to official data, Ozon’s traffic far exceeds that of AliExpress and is seven times that of the Joom platform. The entry threshold is relatively low and the store prices are moderate. Now is the golden period for entry, and it is an excellent time for Chinese sellers to enter the Russian market.
It is worth noting that Ozon has language requirements for Chinese sellers, requiring sellers to be proficient in Russian in order to provide better buyer services.
Overall, the Ozon platform has many attractions and advantages, and many sellers have already joined it. However, the number of investment places is limited, which deserves close attention. The Russian e-commerce market is ushering in huge opportunities, and Ozon will definitely provide strong support for Chinese sellers to expand into the Russian market.