1. Product Q&A Optimization
Product Q&A (Question & Answer, Q&A) is displayed in the center of the product page. It is a platform for consumers to ask questions about the product itself, which can effectively solve consumers’ doubts about the product before placing an order.
Amazon’s product Q&A is based on the consumer’s standpoint and can provide some content that is not convenient to express in the product description. Because consumers usually have few questions for general products, sellers can ask each other questions through multiple accounts. Or ask old customers to assist in the presentation of Q&A.
In addition, when sellers ask questions for Listing optimization, they must ask questions about product details and service levels, and answer each question carefully and in detail. Only in this way can it play a role in adding points to Listing.
2. Optimization for mobile terminals
More and more consumers are purchasing products through mobile terminals. A recent public document on Amazon’s consumer information shows that Amazon has more than 300 million active users worldwide, 42 million unique visitors per month on the US PC side, and 126 million unique visitors per month on the US mobile side. It can be seen that in the United States, Amazon’s mobile traffic accounts for 75% of the total. According to a recent report by App Annie, the global mobile application market will reach $6.3 trillion by 2021. The biggest source of growth in this economic market is mobile app shopping.
Differences between Amazon’s mobile and PC side
①The title displayed on the search page of Amazon’s mobile side is shorter. The title on the mobile side is about half of that on the PC side.
②There are only 6 pictures on Amazon’s mobile side, and the auxiliary pictures cannot be displayed on the left side of the main picture at the same time, while all auxiliary pictures can be displayed on the left side of the PC side.
③Compared with the PC side, the bullet points and product descriptions on the mobile side are combined in one column, the product description is displayed shorter, and the bullet points are positioned more forward.
From the overall design point of view, Amazon’s mobile terminal focuses on providing buyers with faster and more effective information, and caters to this feature in terms of title, picture, description layout, etc.