For sellers who have registered trademarks and have registered their brands on Amazon, there is an important content in the product description that can greatly increase the points of their listings, namely the A+ page (picture and text description).
The A+ page combines pictures and text to better display product details and make the entire product description page look more lively and vivid. If the A+ page is used properly, the page with pictures and text can increase the number of views, extend the visitor’s stay time, improve the conversion rate, increase sales, and reduce buyer returns and negative reviews. Data shows that using the A+ page listing can drive sales (increase by about 5%). Sellers who have registered their brands must make full use of the unique role of the A+ page to promote their Amazon store operations to a higher level.
From the actual operation level, sellers who have registered their brands can create A+ pages for all products in their stores, especially those that have placed in-site advertisements and are preparing to participate in the promotion. On the A+ page, sellers should make sure that the product information is clear and accurate, and the selling points are highlighted. In combination with exquisite application scenarios and concise text supplements, consumers can understand the product information more deeply and comprehensively, and enhance their desire to buy.