1. Use the “Request a Review” button
At the end of 2019, the order information section of Seller Central changed, and most of the buyer’s contact information was removed. Now only the customer’s name and location are displayed, so merchants will find it more difficult to contact customers outside of the Amazon system.
However, the details of the order do include the availability of customer review requests. When you determine that the delivery or estimated delivery date has passed, you should now see the “Request a Review” button. Once it appears, don’t hesitate to use it. It is built into the Amazon system that there is no danger in asking for reviews in this way.
2. Register for the Vine program
The current review policy has more acceptable ways to check Amazon’s expression of violations. However, there is a long-term, completely safe way to get reviews, and that is the Amazon Vine program. It was previously only open to suppliers and was expensive.
However, after a federal investigation in 2019, merchants with registered brands can also use Vine. In order to use it, merchants need to give Amazon reviewers gifts. Of course, we cannot guarantee a positive review.
There is no previous record of review bias, and these are experienced and reviewed Amazon customers. They review items for free and keep them, instead of the badge of “verified purchase”. Their reviews contain the “VineVoice” mark.
Third, tell buyers that reviews only require star reviews.
Starting in September 2019, customers can leave a star rating for products without adding any comments. This new “one-click” rating type is included in the total rating displayed under the product title and also in the top rating distribution table in the review section.
This new, simpler way to rate should encourage more Amazon customers to leave reviews, which may be beneficial to sellers. To educate customers, attach a chart to the product page or shipping order. Show them that they only need to click on the score, without having to write a lengthy review. Don’t violate Amazon’s policies by focusing too much on positive reviews, but realize that the power of suggestions comes from indicating what you should do.
The new one-click rating has a downside. When you scroll through and read all the reviews for a product, you won’t see these ratings and won’t know why customers left low ratings.
The e-commerce industry is developing rapidly. Some people thrive, while others have difficulty making progress. This is closely related to everyone’s thinking and vision. For Amazon sellers, if they want to do well, they must have their own ideas and thoughts in terms of comments.