Promotions on the Amazon platform are separate from flash sales. Whether offline or online, promotions are very effective means of promotion. Although Amazon, a cross-border e-commerce platform, has many restrictions on sellers, promotions are allowed. For Amazon sellers, promotions are a very effective way to increase product sales. Among these promotions, some are free and some are paid. Here, they are all explained in the paid promotion section to avoid confusion.
The types of promotions on the Amazon platform mainly include coupons, free shipping, money off, buy one get one, and giveaway.
(1) Coupons
Coupons are very useful promotions for increasing product sales. Amazon’s coupons can be displayed to specific buyer groups, such as Prime members, students, mothers, buyers who have browsed specific products, buyers who have purchased specific products, etc. After the seller’s coupon is collected by the buyer, the buyer can see a discount code, which can be entered at the time of order settlement to directly deduct the product amount. Amazon will charge a handling fee of $0.6 for each successful order to redeem a coupon.
Buyers can receive the coupons corresponding to the product by clicking the Receive coupons button.
(2) Free shipping
Free shipping means that buyers can enjoy free shipping when they purchase a certain number of products or spend a certain amount of money. For example, free shipping is available when you purchase products over $100 or purchase 3 items.
Sellers can view the details of free shipping through the Details link after free shipping.
Order with Free Shipping by Amazon means that Amazon provides free shipping, while Order $25 or more to qualify for FREE Shipping on eligible items means that orders over $25 can enjoy free shipping, which clearly indicates the conditions for participating in the activity.
(3) Full discount
Full discount is a discount activity in Amazon’s promotional methods, which is the common promotion method of “how much you spend, how much you get” that we usually see.
(4) Buy-one-get-one-free
Buy-one-get-one-free means that after a buyer purchases a certain product, the seller will give away a certain number of similar products, and the products must be the same as the purchased products. You cannot do a buy A get B free promotion. For example, if the seller sells laundry detergent, if the seller sets up a buy-one-get-one-free promotion for this product, then the laundry detergent must also be given away, and no other products can be given away.
(5) Gifts
Gifts mean that after a buyer purchases a certain product, the seller will give away some other free products. For example, if a buyer purchases a mobile phone, the seller can give away a mobile phone holder, mobile phone screen protector, etc.