Due to the large amount of knowledge on cross-border e-commerce operations, many laymen are discouraged and dare not get involved in the cross-border e-commerce industry. In fact, there are many methods for Amazon cross-border e-commerce operations. Today, I will teach you one of the most critical methods.
As we all know, Amazon is the world’s largest cross-border e-commerce platform with the largest number of users and the highest monthly active users. Not only does it have many users worldwide, but the platform’s rules and regulations are also very complete, so there is no need to worry about funds being cheated, swept away, or seized. If you are an operator or individual seller who has just entered the industry and want to understand all the inside stories of the industry in a short period of time, the best way is to operate it yourself and then go to a special training institution for learning. Because schools outside cannot teach basic operations, they are only responsible for teaching operation strategies.
Back to the topic: What are the methods for Amazon cross-border e-commerce operations? As an operator, you must master this principle: Amazon traffic source analysis (analyze whether your store traffic mainly comes from natural traffic or advertising plans) Do your best to increase the exposure, search volume, conversion rate, stay time, ranking order, and customer order volume of store products. And reduce indicators such as churn rate and customer service response time.
The most critical traffic entrance: search traffic entrance. The search traffic entrance is not only highly accurate, but also consumers enter the keywords they want to buy in the Amazon search box based on their actual purchasing needs or purchasing motivations. The Amazon system will then conduct big data analysis based on the keywords entered by the buyer, and then match and display all the products on the platform.
This is the entire process of searching and matching traffic through keywords. If you want to open a store on Amazon, you must try your best to associate your products with the matching degree of popular keywords, because this is the best source of traffic on the Amazon platform.
Almost all of Amazon’s traffic sorting rules are built around keyword search as the cornerstone, and it is through keywords that it is determined: whether your store can be seen by buyers, or how many high-quality, high-matching buyers can see it.