For traditional foreign trade enterprises that are transforming into cross-border e-commerce, it is recommended that they first improve the quality of their goods and have their own characteristics, because in the Internet era, the quality of goods is the root of everything. I believe that traditional manufacturing companies have a great advantage in this regard, because after decades of training in traditional foreign trade OEM large orders, manufacturing companies have very strong production and manufacturing capabilities.
Cross-border e-commerce has more considerable profits than traditional foreign trade channels, so you have more reason to produce high-quality and stable goods. On the basis of high-quality goods, you should choose a market segment to make it bigger, stronger, and deeper. This is a point that small and medium-sized enterprises often ignore when operating cross-border e-commerce, because many people believe that the richer the categories of cross-border e-commerce, the greater the opportunities and the greater the traffic advantage. In fact, this is a wrong view. Small and medium-sized enterprises do not have an advantage in resources and capital. At present, cross-border e-commerce has entered a white-hot competition stage. Traditional enterprises can only win in cross-border e-commerce by doing segmentation and deepening in advantageous categories, and continue to develop and eventually establish a brand.
Currently, traditional enterprises that have transformed into cross-border e-commerce are generally divided into two categories: one is B2B production enterprises that have been engaged in traditional manufacturing for a long time, and the other is trading enterprises that have been engaged in traditional foreign trade B2B for a long time. Both types of enterprises have their own advantages. Production enterprises have great advantages in supply chain capabilities and product research and development capabilities, while foreign trade B2B enterprises can be more integrated and rich in category selection. However, no matter which traditional foreign trade enterprise transforms into cross-border e-commerce, the choice of category must be based on the in-depth cultivation of a certain market segment, and after the single product is launched, it will choose to expand other categories.