There are many models that traditional manufacturing enterprises can choose to transform into cross-border e-commerce, including cross-border export B2C model, cross-border export B2B model, cross-border export small foreign trade model, and cross-border import model. Each model has different advantages and disadvantages. Enterprises should choose a business model that suits their own characteristics. For many traditional manufacturing export enterprises, Alibaba should be the most familiar cross-border e-commerce platform, so it is most appropriate for ordinary foreign trade export enterprises to choose Alibaba’s Yidatong to do comprehensive cross-border B2B. They can use Alibaba’s credit insurance system to improve customer trust and increase order transaction volume.
For those start-up enterprises, it is more practical to choose a small foreign trade online export platform based on Dunhuang.com, because small wholesale business faces small retail wholesalers, with a small minimum order quantity, low capital operation threshold, and very considerable profits. From the actual application of the cross-border e-commerce B2C model, it may not be the best choice for small and medium-sized enterprises, because the cross-border e-commerce B2C model has very high requirements for the e-commerce operation capabilities of small and medium-sized enterprises. Cross-border e-commerce needs to have capabilities including overseas marketing promotion, cross-border store operation and overseas logistics operation. From the actual operation of small and medium-sized export enterprises, such talents are relatively scarce.