In recent years, everyone has been enthusiastically pursuing the profits brought by cross-border e-commerce. When everyone participates in cross-border e-commerce platforms such as Wish, few people have seriously considered whether the platform has defects. In fact, the dispute between the Wish platform and Chinese sellers has a long history. In 2014, there was also a case of brutal freezing of the accounts of Chinese cross-border e-commerce sellers, which eventually ended in nothing. From the observation that the Wish platform currently has big problems, the specific problems are as follows:
* Arrogant way of thinking. Many entrepreneurs of American cross-border e-commerce companies have very high-end industry backgrounds and qualifications, such as work backgrounds in Silicon Valley, Google, and Microsoft industry experience. They do have very great goals when they founded their companies, but they still lack understanding and communication with Chinese small and medium-sized entrepreneurs. When disputes arise with Chinese sellers, arrogance and lack of communication are common problems of many American Internet companies.
* Disputes should be resolved in advance. Regarding the platform’s regulatory terms, I think Alibaba’s Tmall is much more mature. Tmall adopts a deposit system for product intellectual property and product quality, and has a very rigorous notification and training system to resolve such consumer disputes in advance. Even if there are consumer disputes and intellectual property disputes between buyers and sellers, there is a reasonable and neutral communication mechanism, rather than using Chinese cross-border sellers’ products and funds to subsidize overseas buyers without principles every time.
* There are blind spots in the supervision of international cross-border e-commerce platforms, and the legal entities are unclear. For example, Mr. Zhang from Shenzhen encountered a large amount of capital outflow. If he wants to solve it through legal proceedings, he has to go to the United States to sue. As an ordinary Chinese cross-border e-commerce seller, he cannot afford the cost and energy of going to the United States for legal proceedings.