Store decoration is a repackaging and brand-new shaping of an enterprise. It needs to be based on scientific analysis and decision-making of the enterprise and carry out precise plan planning.
Store decoration is an important factor affecting the competitive advantage of a store. A good store visual experience can make buyers more professional and credible. The role of store decoration is as follows.
(1) Differentiated store decoration style affects the mind of buyers. The store decoration style that matches the store positioning can improve the quality, deepen the buyer’s memory of the store, and affect the buyer’s mind.
(2) Increase store conversion rate. A high-quality visual experience can reduce page bounce rate, increase buyers’ shopping desire, increase the probability of buyers placing orders, and increase store conversion rate.
(3) Accurate shopping guide, optimize shopping experience. Accurate store classification can provide convenience for buyers, allowing buyers to quickly and easily find products that meet their requirements, and bring buyers a high-quality shopping experience.
The determination of the store decoration plan generally goes through 7 steps: determining the target customer group, determining the store’s core products, determining the store’s positioning and style, store homepage decoration planning, store details page design, brand story, and product recommendation and matching.