Top sponsor listings are exclusive promotional sites set up by Alibaba International Station for merchants to help them increase product visibility and store traffic. Merchants can seize the best exposure resources of Alibaba International Station’s keyword search results at one time, and flexibly adjust product promotion according to their own product characteristics and market trends to obtain more accurate exposure.
Products in top sponsor listings are placed in the first position on the first page of Alibaba International Station’s keyword search results display area, standing out from the entire network search page, including the “product” and “supplier” areas. Products placed in the top sponsor listing position have a “crown” logo in front of them, and the words “Top sponsor listing” are marked on the lower right corner of the product.
The core value of the top sponsor listing is mainly the following two points.
(1) Locking the first position and accurate exposure.
The product information of the top sponsor listing is locked in the first position, which can help merchants stand out from many competitors. At the same time, only one position is open for each keyword. Most overseas buyers will first focus on the products that are ranked first on the search page, which provides merchants with an advantage in placing top sponsor listing products.
(2) Multi-site exposure and full network delivery.
Alibaba International Station can be delivered in multiple languages, with top exhibitions on each site, and can be exposed in multiple sites and delivered across the entire network.