(1) The concept of high seas customers.
A merchant’s high seas customers are a public customer pool within the store, visible to all sub-accounts under the store name, but not to other stores. Merchants can make conditional selections of customers in the customer resource pool, such as sorting them from high to low by potential score. Customers with high potential scores, Wangwang online, and email addresses can be followed up first. After an enterprise receives a high seas customer, if the customer is not followed up in time within the specified time, the customer will be automatically returned to the high seas to avoid occupying and wasting customer resources.
Log in to the Alibaba International Station backend, enter the customer communication page, and click the “high seas customer” command to enter the high seas customer list page
(2) Screening high seas customers.
High seas customers need to be screened and followed up, generally based on the following criteria.
●Main products and address: Customers who have filled in the company’s main business, main products, and company address in detail indicate that they have a strong desire to let buyers see themselves, which can increase credibility and improve negotiation benchmarks.
●Customer source: The customer’s online application process and customer registration source can be used to initially limit the customer to a large extent. Whether the customer has applied for “Integrity Pass” is also one of the important conditions for enterprises to screen.
●Check whether there is duplication: Whether the customer has registered online multiple times. The transaction process between the customer and other companies can show the customer’s willingness to trade.
●Customer position: Whether the customer has actively filled in the position information, or whether the information filled in by the customer is related to the business, whether the person in charge of the business or the main salesperson will have a certain impact on the company’s screening of customers.
●Customer basic contact information: telephone number, email address, social software account, these detailed contact information can make it convenient for enterprises to find customers at any time and keep in touch with customers. More importantly, it can show that the customer is willing to actively reveal this information about himself, and also establish a trust foundation for cooperation.
In short, customers who have all five certificates (telephone, fax, mobile phone, email, and detailed company name), whose login information displayed in the “Current Contact” in the Customer Communication is “within 1 month”, whose main products and regions are detailed in their basic information, and whose maturity is high, are high seas customers that need to be followed up.