Allocation and management of high seas customers of enterprises:
High seas customers are the public resources of enterprises. Only by allocating them reasonably among different salesmen can the benefits be maximized. Therefore, it is necessary to set rules for the management and allocation of high seas customers.
(1) Set an upper limit for the private seas customers of old salesmen.
As time goes by, old salesmen will accumulate more and more customers. Due to the limited energy of old salesmen, some customers cannot be followed up in place. Therefore, the number of private seas customers can be limited and followed up by new salesmen. The greatest value of this method is to maximize the activation of customers. By sorting out the private seas customer database, they can be reasonably allocated between new and old salesmen.
(2) Differentiate and set an upper limit for the number of high seas customers that new and old salesmen can receive.
In order to let old salesmen focus on following up old private seas customers and new ones follow up more high seas customers, the number of customers that old salesmen can receive can be slightly more, and the number of customers that new salesmen can receive can be smaller.
(3) Set workflow rules so that high seas customers are automatically allocated to new salesmen in turn.
In addition to the salesperson’s own choice of high seas customers to move to private seas, an automatic allocation mechanism can be set up to forcibly allocate high seas customers to new salespersons to maximize the activation of high seas customers.
If a company has 80% of dormant customers on Alibaba International Station that have not been activated for a long time, the combination of high seas rules and workflows can be used to achieve automatic activation of dormant customers and maximize the effectiveness of the Smart Xiaoman system. High seas rules can follow up and remind dormant customers, automatically add dormant customers to the four seas, and after moving to the high seas, the workflow can automatically assign uncontacted high seas customers to multiple salespersons in turn for activation.