At present, the number of friends who have transformed into Amazon is increasing rapidly. New sellers have many problems with product selection, which is also a relatively difficult problem. This article will introduce the analysis of Amazon sellers’ product selection and online investment budget.
1. Amazon product selection method.
1. Use various research tools.
.Jungle Scout selection tool First, it can filter the entire Amazon database to find some huge opportunities in the niche market. In addition, you can track the movements of your competitors. In this way, you can respond according to your competitors’ pricing changes or other activities. It also provides Chrome extensions to view important information immediately when you visit the product details page.
2. Seasonal product traffic.
If the selected product is highly seasonal, for example, spring is the peak season or winter is the peak season, then such a product will have a blowout traffic explosion in the peak season, so if you make such a product, you must understand how much stock I need to prepare? How much profit should be controlled? In this way, you can make long-term plans for the account and plan long-term four-season products.
3. Top 100 products in the cross-border platform category.
It is to find the top 100 products on the cross-border e-commerce platform, whether it is Amazon or other platforms. When selecting a category, it is actually very easy to see the products in the top 100.
4. Communication with overseas buyers.
This requires friends with resources to do it. If you have resources in this area, you can communicate more with overseas buyers. Or some friends are already playing Facebook. In fact, there is a lot of information on it. It is also recommended that you study Facebook because it will be useful in the future.
5. Consider whether there is a complete industrial chain in the area.
In other words, it is called an industrial cluster. If the product has been selected, the production cycle is not perfect, or the logistics cannot be shipped out, then the previous work will be in vain, so these factors need to be taken into consideration.
6. Choose to cooperate with domestic OEM factories.
These factories have experience in exporting, and the products they produce are more popular with the European and American markets. If you can find these factories, you can actually cooperate directly and have the factories produce this type of products, because they have been very perfect in terms of function, color and style.
2. What is the investment budget for Amazon products?
1. Product costs.
However, sellers cannot only budget for one stage of products, but also for two stages of products, because they need to consider whether this product will be out of stock after sales. If there is no product data at the beginning, it is not necessary to require the factory to produce these two stages of products. Sellers can first ask the factory to make the first stage of products. When the data of these products comes out, the funds are still in their accounts and cannot be withdrawn. They must immediately produce the second stage of products. Remember that the first stage of goods cannot be sold out immediately, and the data is not bad. Then prepare to send FBA, there is no budget, so this budget must be prepared in advance.
2. Logistics budget.
As we all know, some logistics companies pay on a per-ticket basis, while others pay on a monthly basis, so you need to prepare for this expense.
3. Promotion expense budget.
After the product is launched, you need to start marketing. Although you will do CPC promotion and deduct fees from the site, if you have the conditions, you can also do off-site promotion, which can quickly increase product sales. Calculate the product’s cycle budget, logistics budget, and promotion budget. In addition to these three parts, there will be some small situations that exceed the budget in the middle. You don’t need to have too much reserve, just a small part.