One point that needs to be made clear here is that whether or not the ideal marketing effect can be achieved is closely related to the way the product is posted. Therefore, in order to promote products on the eBay platform and ultimately increase sales, merchants should devote more time and energy to product posting.
1. Title
When posting product advertisements, it is necessary to indicate the title and write a detailed description to express the products sold by the merchant in text form to attract users. Excellent titles and detailed descriptions can accurately reflect the content of the product, attract users and encourage them to consume.
The character length of the title of the product information posted on eBay must be controlled within 80 characters, which should not only reflect the differentiated characteristics of its own products, but also attract the attention of potential consumers. On the surface, the limited character length cannot fully describe the product, but this can also better correspond to the search keywords of potential consumers.
In the process of designing the title, it is necessary to pay attention to the role of search engine keywords and select keywords that can accurately describe the merchant’s products. To this end, we should first count which words users use most frequently when searching for products. If we can use these keywords to publish product information and guide consumers to easily search for your products, the effectiveness of eBay marketing will be improved.
Summarizing the effects of different product listing methods over a long period of time, it can be found that when marking product information, first write the brand, then indicate the gender for which the product is suitable, and then describe its type, style, specific color, and applicable scope in sequence, which can achieve the best marketing effect. Pay attention to the accuracy of expression. If necessary, it is also possible to emphasize the classification of products in the title.
In the process of browsing information, the first thing users see is the title, and the title design must be taken seriously. Avoid spelling errors, do not use capital letters to express, and use abbreviations only when users generally know the abbreviation of a word. In addition, there is no need to use too many plural or synonymous words to describe, because users will not use these words to search for products. If not handled properly, it is easy to reduce user attention.
2. Subtitle
The subtitle can complement the title, better express the attributes of the product, and enhance the attraction to potential consumers. When users browse or specifically search for the product, they can better position the product through the subtitle. The character length of the subtitle should be within 55 characters. Although some descriptions can attract the attention of potential consumers, it is not appropriate to express them in the form of a title. At this time, the subtitle can be used to present them.
The raw materials, color, size, production date, etc. of the product need to be expressed through descriptive words. In addition, information content that appears less frequently when users search but is likely to arouse their interest, such as the specifications, benefits, and conditions of use of the product, can also be used as candidate information for the subtitle. Information about specific preferential policies, discount promotions, final pricing, etc. of the product can also be mentioned in the subtitle, and then elaborated in the subsequent product description.