Sellers who choose “Open a store in Japan” will sell goods in the Japanese market. Japan has a population of 127 million and is the world’s third largest economy. Therefore, the Japanese market is very attractive to sellers in terms of customer scale and consumption capacity.

At the same time, factors such as geographical proximity and cultural similarity also provide convenience for Chinese sellers to sell products. The Japanese market has become an important target of Amazon China’s “Global Store” project, and the average monthly visits to Amazon Japan’s PC and mobile terminals have reached 17.53 million and 30.25 million respectively.

The registration list for sellers to open a store in Japan includes: email address, company name, address and contact information, international credit card (Visa, MasterCard, etc.), and valid contact number during the registration period.

The registration process is the same as the process of opening a store in North America; enter the email address and password to create a new account; fill in the company name according to the information on the business license (individual sellers fill in the store name), and confirm that you have read the sales rules and related electronic agreements; fill in the seller’s basic information and contact information in pinyin; add international credit card information; verify identity by phone; and complete the registration.

After a long period of development, Amazon Japan has become a brand that is highly recognized and trusted by Japanese consumers, and the transaction volume of the platform is also very impressive. Holiday marketing is an important way to increase sales in the Japanese market. January’s Coming of Age Day, July or August’s Bon Festival, and the custom of gift-giving before the Chinese New Year are all the best times for sellers to significantly increase sales.

At the same time, April, as the month when new people start their new lives, is an important period for sellers to explore the Japanese market; and the Golden Week from April to May is the peak season for travel products; in addition, the US “Cyber Monday” shopping festival is also becoming more and more popular among Japanese consumers.