1. Product selection range
In theory, all goods can be sold on the Internet, whether physical or virtual. However, due to the current limitations of communication technology, trust mechanisms, and logistics and transportation, some products are not suitable for online sales. Generally speaking, when sellers are stationed on the AliExpress platform, they can choose to sell the following products:
(1) Brand-name products with a large number of potential consumers;
(2) Products that are easy to distribute;
(3) Products with a large market size;
(4) Products that are easy to obtain relevant information on the Internet and make consumption decisions;
(5) Products with a large demand;
(6) Products with high technological content;
(7) Products that have obvious cost advantages through online channel marketing;
(8) Products that are not easy to open offline stores.
2. Product selection considerations
(1) Fully consider the consistency between the selected product and the online store positioning
When selecting products, the most critical factor is that the selected target product is consistent with the positioning and style of the online store. If it is a red wine online store targeting high-end target groups, it is necessary to emphasize the packaging, origin, year, etc.; if you choose to sell daily necessities that people often use, you need to expand the product category as much as possible and strive to increase the exposure of the online store on AliExpress, so as to attract more user traffic.
(2) Fully consider the performance of your own products
In the dimension of information economics, products are divided into two types: the first is identifiable products that consumers can evaluate the quality of products when making consumption decisions, such as smartphones and laptops whose performance and quality can be determined from the hardware configuration; the second is empirical products whose quality can only be determined by consumers after using or experiencing them, such as food.
In addition, products can be divided into personalized products and standard products. Clothing is a typical personalized product, while electronic products are typical standard products. Generally speaking, standard products and identifiable products are more likely to significantly increase sales through e-commerce channels, while personalized products and experiential products will be subject to certain sales restrictions in online channels.
(3) Fully consider the product’s marketing area and logistics distribution system
It is true that the emergence of e-commerce has broken the limitations of time and space. However, in the actual operation process, merchants have to consider the market scope of their products, so as to avoid problems such as inadequate logistics and distribution services for consumers in remote areas after purchase. Certain geographical restrictions on the target market can effectively control logistics costs, reduce unnecessary user complaints, and maintain their brand image by maintaining a high service experience.