Temu platform has issued a new policy notice requiring manufacturers selling in France and Germany, whether responsible for production or sales, to comply with EPR regulations, namely extended producer responsibility. EPR requires manufacturers to be responsible for the environmental impact of products throughout the entire life cycle of the product, including design, production, end of life and waste recycling.
The implementation of this policy has had a significant impact on overseas sellers, mainly reflected in increased costs, delisting risks, and market access barriers. This article will analyze the impact of this new policy on overseas sellers and how overseas sellers can do a good job of EPR compliance.
1. Impact analysis.
Increased costs: Overseas merchants may need to invest more time and resources to ensure that their products are compliant on the Temu platform, including redesigning products, modifying packaging, or providing necessary documents.
Delisting risks: Products that fail to complete EPR compliance as required may be delisted, thereby affecting sales on the Temu platform.
Market access barriers: For new merchants, EPR compliance may become a barrier to entering the Temu platform, as they need to meet relevant regulations to sell products on the platform.
Avoid potential risks: Although this policy may temporarily cause some trouble to sellers, in the long run, Temu’s policy can ensure that products sold in the German and French markets comply with local regulations and help overseas merchants avoid potential risks and problems.
2. How do overseas sellers comply with regulations?
In order to avoid potential risks to sales and the future, overseas sellers need to comply with EPR as soon as possible.
Determine product categories: Determine the corresponding EPR certification categories based on the products sold. Currently, the common ones include clothing/shoes/home textiles, pet home/daily furniture/decorative materials/hardware, 3C category, powered, non-powered toys, tires, paper, etc.
Register EPR number: For manufacturers, it is necessary to provide an EPR registration number, and for sellers, it is also necessary to obtain the applicable EPR registration number from upstream suppliers and provide the product’s EPR registration number to market supervision as a proof of compliance.
Complete compliance: Submit the EPR registration number on the Temu platform, ensure that the corresponding EPR logo is marked on the product and packaging, and then declare and pay the recycling fee regularly.
Cooperate with service providers: If the process is cumbersome, merchants can also choose to cooperate with qualified service providers to handle EPR compliance.
In general, overseas sellers need to actively respond to the new EPR compliance policy of the Temu platform to ensure that products are sold in compliance with the French and German markets and avoid potential legal risks. Although it will bring certain costs and operational pressures, in the long run, this will help ensure the sustainable development of merchants on the Temu platform.