With the arrival of Amazon’s Q4 peak season, competition within the site has become increasingly fierce, and many sellers have turned their attention to off-site promotion. However, when choosing an off-site promotion strategy, how to accurately position and avoid wasting resources has become the focus of sellers. Here, we will discuss key issues such as channel selection, product matching and demand positioning for Amazon’s off-site promotion.
1. Understand Amazon’s off-site promotion channels
Among many off-site promotion channels, Facebook groups are one of the most cost-effective options. The audience of these groups is mainly middle-aged women who are greedy for bargains and have a high demand for daily consumables, such as maternal and child products, pet products, and household products. Products priced within $20 and discounted prices below $9.99 are more effective.
On the other hand, Deals websites are mainstream discount websites, such as Latestdeals, Slickdeals, Dealnews, Techbargain, etc. These websites have large traffic and are suitable for promoting high-priced products, but have high requirements for products. For example, Slickdeals has certain feedback and comment requirements for products.
Overseas SNS celebrities, including those on YouTube, Tik Tok, Instagram, Facebook and other platforms, are also a powerful off-site promotion resource. There are two types of domestic institutions that provide overseas celebrity resources: one is an institution that sells systems, and the other is an institution that provides celebrity resources, which can match the right celebrities according to the needs of sellers.
2. Matching product characteristics with off-site promotion
Product characteristics determine the appropriate off-site promotion channels. Daily-use products are suitable for a wide range of people, have a large demand, and have low requirements for the accuracy of off-site traffic. They are suitable for promotion on platforms such as Facebook groups. Products with good ratings and products with large discounts are more likely to attract user attention and are suitable for standing out in off-site promotion.
3. Determine the demand for off-site promotion
The demand for off-site promotion varies depending on the seller’s situation. Some sellers may need to balance traffic through off-site promotion before the flash sale in order to warm up for the flash sale; some may need to clear inventory, and at this time they need to give a lower price to achieve the effect of clearing out; others may need to promote new products and increase sales and reviews through off-site promotion to increase the exposure of new products.
4. Reasonable selection of off-site promotion strategies
Sellers can choose different off-site promotion strategies according to their own needs and product characteristics. If it is a flash sale preheating, it is recommended to end the off-site promotion 2-3 hours before the flash sale to balance the traffic; if it is to clear inventory, it is necessary to give a very low price to achieve the effect; and for the promotion of new products, sales can be increased through off-site promotion, and then invite reviews to achieve the purpose of increasing exposure.
Finally, off-site promotion is a complex task that requires sellers to comprehensively consider product characteristics, promotion needs, channel matching and other aspects. Only on the basis of a full understanding of their own products and needs can they choose a suitable off-site promotion strategy to improve sales results.