The brand KA plan of the TEMU platform provides brand merchants with a series of special advantages and services, allowing them to be more prominent and popular on the platform. The following are the differences between TEMU brand KA merchants and ordinary merchants, as well as the privileges unique to brand merchants.
1. Timeliness guarantee.
Brand KA merchants enjoy an extremely fast timeliness guarantee of 12 hours for new product review and 36 hours for warehouse merchants. Compared with ordinary merchants, brand merchants can complete the product release, review and subsequent warehousing and shelving in a short time without waiting in line.
2. Support from the operation expert team.
Brand merchants have an independent operation expert team to provide 1V1 support. Through a special docking group, brand merchants can communicate and collaborate with TEMU’s operation experts, formulate subsequent cooperation plans, and solve various problems.
3. Delayed return privilege.
Branded products can apply for delayed return on TEMU, providing brand merchants with a more flexible return processing policy and increasing the convenience of cooperation.
4. Official flagship store labeling.
Brand merchants have the opportunity to apply for an official flagship store, which will be presented in the front-end user display as an Official Shop. This display method allows users to clearly know that this is a brand flagship store with guaranteed quality.
5. Brand product labeling.
Brand products can be labeled, such as marking “Direct from xx” under each product, to clarify whether the product is directly supplied by the manufacturer or the brand, thereby enhancing users’ trust in the product.
6. Brand search traffic.
TEMU requires brand merchants to put brand logos on products and titles, so that when users enter brand words on the search page, all brand products can be displayed in a list, increasing the exposure of brand products.
7. Brand KA resource position.
Brand merchants have special resource positions on the TEMU homepage, including store recommendations and flash sale channels. These resource positions provide brand merchants with opportunities for high traffic conversion, enabling them to better attract and guide users.
8. Off-site promotion.
TEMU Brand KA Program also supports off-site promotion, including advertising and KOL promotion, to help brand merchants expand their visibility outside the platform and attract more target users.
In summary, TEMU Brand KA Program provides more opportunities for brand merchants through a series of differentiated services and privileges, enabling them to better display their brand image and increase product exposure on the platform, thereby obtaining more sales opportunities.