As the world’s leading cross-border e-commerce platform, the construction of AliExpress’s logistics system and its fee structure have always attracted sellers’ attention. Among them, the logistics commission ratio is an aspect that sellers need to focus on and reasonably set. The following article will analyze in detail the calculation method of AliExpress’s logistics commission and the characteristics of different logistics methods.
1. AliExpress Logistics Commission Calculation Method
AliExpress’s logistics commission ratio is obtained after comprehensive consideration of multiple factors. The main factors include:
1. Logistics method: The commission ratio of different logistics methods is different. Generally speaking, the commission ratio of postal parcels is relatively low, about 3% of the transaction amount; while the commission ratio of advanced logistics methods such as international express and overseas warehouses is usually above 5% of the transaction amount.
10 Product categories: The logistics commission ratio of different product categories also varies. The logistics commission ratio of goods such as clothing, shoes and hats, luggage and other goods is relatively high, while the logistics commission ratio of goods such as electronic products and household goods is relatively low.
3. Freight template: The freight template set by the seller will affect the logistics commission ratio. If a lower shipping template is set, the platform may adjust the commission ratio according to the actual situation to maintain the fairness of logistics costs.
2. Analysis of AliExpress Logistics Methods
1. Logistics services provided by logistics partners: AliExpress cooperates with many internationally renowned logistics companies, such as DHL, UPS, TNT, etc. These companies have a global network and provide fast and safe logistics services, which are suitable for goods that need to be delivered quickly.
2. China Post Small Parcel: An economical and affordable logistics method launched by AliExpress, suitable for small items. Although the transportation time is relatively long, its freight is more favorable.
3. AliExpress Direct Mail: A logistics method that directly ships from foreign warehouses to buyers. Mainly used for products in multinational warehouses, it can shorten transportation time and improve logistics efficiency.
4. Domestic Logistics: In addition to international logistics, AliExpress also provides domestic logistics services. Buyers can choose to ship within China to shorten transportation time and reduce freight.
5. Other logistics methods: AliExpress also supports buyers to use services provided by other logistics companies and choose appropriate logistics methods according to their own needs.
III. Suggestions for improving logistics efficiency
In order to improve logistics efficiency, sellers can take the following measures:
1. Select logistics methods: Select appropriate logistics methods according to product characteristics and demand, and balance speed and cost.
2. Reasonably set freight: Considering the cost of goods and market competition, reasonably set the freight template to avoid too low a price that leads to an increase in logistics commission costs.
3. Optimize inventory management: Maintain sufficient inventory, update inventory and logistics information in a timely manner, and improve order fulfillment rate.
4. Actively communicate with partners: Establish a good relationship with logistics partners to obtain more support and preferential policies.
5. Regularly evaluate logistics costs: Regularly evaluate logistics costs and efficiency, and adjust and optimize according to changes in the market and business.
On the whole, the reasonable setting of AliExpress logistics commissions requires comprehensive consideration of multiple factors. By reasonably selecting logistics methods and freight settings, sellers can maximize logistics benefits and improve the overall competitiveness of their stores.