Reasons for cross-border e-commerce customers’ orders not being paid:
(1) Failure to place an order due to login device issues “Some customers like to use mobile clients to browse and place orders, but due to network instability or mobile page display issues, they are unable to fill in their personal information normally or the order fails due to incomplete information.
(2) After the product is purchased, it is impossible to confirm the product details with the seller in a timely manner
Due to time differences and the level of proficiency in operating the platform, if the customer has doubts about the product details after purchasing the product and cannot get a timely response from the customer service staff, the customer will abandon the order.
(3) After the product is purchased, it is found that the shipping fee is too high
Cross-border e-commerce platforms The calculation of Taichung shipping costs depends on the calculation methods of different international logistics channels. Customers need to take pictures of the products and select the courier before the specific shipping costs can be displayed. At this time, customers may give up paying for the product because the shipping costs are too high.
(4) Compare similar competing products again
Customers still have the need to shop around on the platform, so they can add similar target products to the shopping cart and make multiple comparisons, and finally choose the product that meets their own psychological expectations.
(5) Doubts about the seller’s reputation
Customers can view the reviews of other buyers in the customer comment area of the platform, which will cause doubts about the credibility of sellers with more negative reviews, which will affect their final payment.