1. Conclusion
At the end of the email, it is best to put forward some calls to action related to the sales email theme, that is, to add some “Call to Action” techniques. These CTA strategies are best in the form of questions, and these questions are questions that prompt clear responses. The following examples are for reference.
Do you have time on your calendar to discuss?
Have you given any additional thought to the proposal?
Let me know what makes sense as a next step, if any?
Do you have ten minutes to catch up tomorrow?
Does it make sense for us to talk? If not, who is the best person for me to talk to?
Do you have any more questions I can clear up?
Are you available for a 30-minute call on [date and time]?
Let me know if (business goal) is a priority for you now, or perhaps sometime in the future.
If you aren’t interested, do I have your permission to close your file?
2. Signature
Finally, we need to sign the email at the end. The signature needs to be concise, professional and branded, including a phone number so that customers can contact directly. In addition, sales emails also need to include some public personal social accounts, such as LinkedIn or WhatsApp accounts.