Cross-border e-commerce is becoming more and more popular. If you want to open a store, you need to make some efforts. First of all, you need to understand the operating model of cross-border e-commerce. This is a big problem. Today we will learn what the operating model of cross-border e-commerce includes in the future.
1. M2C model
Merchants enter the platform, and transactions are conducted by merchants and consumers. Payment and information communication are solved through the platform.
Advantages: The model is light and the investment is low. Although there is no profit model, due to the cross-border itself, the cash flow turnover period is particularly timely and the turnover period is very long. A large amount of cash can be deposited in the hands, and how to make money is no longer important. The platform does the actual volume, regardless of whether it makes money.
Disadvantages: There is no profit point; The quality of the goods cannot be controlled; The after-sales service is poor. After all, it is a cross-border dispute, and once there is a problem in the country, returning the goods is a very troublesome thing.
2. C2C model
After the purchasing customer places an order, the overseas individual buyer or merchant purchases from the local source and distributes it through international logistics.
Disadvantages: Large amount of cash flow sedimentation, expanding inventory through a large number of buyers, management costs, the supply of goods cannot be controlled, and the income is only commissions and service fees.
Third, guide purchase rebate model
Achieve the purpose of drainage by editing overseas e-commerce information, and then summarize the orders to overseas e-commerce.
Advantages: Relatively quickly understand the needs of consumers at the front end, fast drainage speed, and low technical threshold.
Disadvantages: Fierce competition and difficult to measure.
Fourth, flash purchase model
With the help of accumulated flash purchase experience and user stickiness, a low-cost rush purchase strategy is adopted, and the product replacement is fast and the freshness is high.
Advantages: The customer repeat purchase discount rate is high, which brings enough profit space, facilitates production users to buy again, and can maximize the use of cash flow.
Disadvantages: High logistics costs, low thresholds, and fierce competition.
Fifth, comprehensive service provider model
Not only limited to product sales, but also has business functions such as product quality control, payment, and logistics. Information exchange platforms and other supporting service models are packaged to make business faster and more direct.
Advantages: Opening upstream or downstream channels for entrepreneurs and focusing on customer development models.
The above are several cross-border e-commerce operation models introduced today. Finally, doing e-commerce requires speed and accuracy, just like shooting at a target. If you hesitate, you will only let your competitors get ahead.