As the world’s most popular online retailer and leader in the cross-border e-commerce market, Amazon’s buyer base far exceeds that of other platforms. Amazon is an ideal platform for many cross-border sellers. It is ideal because Amazon has deep potential for gold mining; it is called ideal because of Amazon’s strict account rule management and high promotion costs. Faced with the current situation, many sellers are hesitant about whether to enter Amazon. Today, let’s analyze the advantages and disadvantages of the Amazon platform.
1. The superiority of the industry leader
1. Amazon provides a European joint account system for Europe. If you run a European website, you only need one account to create and manage multiple product catalogs for many countries.
2. Amazon has 200 FBA storage centers in seven European countries, with strong logistics and warehousing capabilities. Sellers can easily sell products to more than 40 countries in Europe through storage centers.
3. Amazon attaches great importance to supporting brand sellers. Whether it is natural platform traffic or seller paid promotion, traffic will tend to brand sellers. In such an environment, even if you don’t work hard to run a store, as long as you create brand awareness through goods, you can drive the store to get more product exposure.
4. The membership system is Amazon’s core competitiveness against other cross-border platforms. The mature membership system has accumulated a huge amount of high-quality consumer resources for the platform, which is also one of the important factors that make Amazon an ideal platform for many sellers.
5. Due to the improvement of Amazon platform content and the necessity of a global platform, Amazon’s switching and tolerance of multiple languages are very high. Both consumers and sellers can get a good experience in using Amazon.
2. Disadvantages of industry giants
1. Compared with other cross-border platforms, Amazon has very strict data review of sellers, more detailed data requirements, and more cumbersome store opening procedures.
2. Amazon’s strict management of stores and business practices is almost as loud as its industry leaders. For sellers, the stricter the rules, the more cumbersome the beginning, and the fewer loopholes.
3. Amazon is also very competitive like it. For a platform with a large sales volume like Amazon, without mature operating capabilities and skills, newcomers Xiaobai directly start, and the possibility of store success is infinitely close to 0.
4. There are amount restrictions on remote sales in various countries on the European station, and there are certain differences in restrictions in various countries. If the limit is exceeded, the seller needs to apply for local sales VAT and tax declaration.
The above are the advantages and disadvantages of Amazon e-commerce shared with sellers, I hope it can help sellers open stores.