1. Start from demand and follow the market
Amazon is a product-oriented platform. Sellers need to consider whether their products have enough market space. In addition, sellers should not focus on the domestic market, but the foreign market. Some products are not popular in China, but may sell very well abroad. If sellers want to open a store on Amazon US, they should find out what kind of products Americans need.
2. Make profits
There is no shortage of good products or sellers on the Amazon platform. Many sellers even build their own brands for protection. Most cross-border e-commerce markets have become red ocean markets, and some people give up directly and set their sights on the blue ocean market. In fact, there are business opportunities in the red ocean market. The reason why the market where an industry or a category is located has become a red ocean market is that its scale and market demand are large enough. If you make differentiation in the details of the product, there is no shortage of profit opportunities. The blue ocean market is relatively less competitive, but the search volume is also much smaller than that of the red ocean market. If you enter the blue ocean market, sellers need to explore more and undertake more development work, and the blue ocean market will not exist forever. The key to whether a seller chooses the red ocean market or the blue ocean market is whether the product has room for profit.
3. Focus on a certain category
If a novice seller is ready to open a store, the next step is to consider what products to sell. In the early stages of opening a store, new sellers have limited resources such as funds and manpower, and it is impossible to put a large number of products on the shelves at the beginning. Therefore, when sellers first enter the industry, they should focus on a certain category. If you don’t understand the market situation of individual categories, you can browse the sales of its subcategories on the Amazon platform, including market analysis of stores and products that are relatively good.