Generally speaking, the products being sold have more or less some problems, which requires secondary development of the products. To conduct secondary development of products, sellers must explore the pain points of users. But where can we find the pain points of users?
Analyzing user comments on products is the easiest and most effective way to collect pain points of similar products. These comments can be collected on the Amazon platform, or on commonly used forums, social media and other platforms.
After the seller has completed the collection of user pain points, he can improve the product in the following ways:
●Add accessories, which can effectively prevent follow-up sales and improve customer shopping experience.
●Change packaging, trademark and brand the product, upgrade the product and brand image from the packaging, and improve the user’s unpacking experience. For example, Amazon once launched a packaging that can be opened with one tear, which is very convenient and fast.
●Change color, make multiple different colors for the same product.
●Micro innovation, upgrade in terms of function, material, appearance and parameters, and make it more user-friendly than the original product.
●Technological innovation, completely redesign the product.
For the last method, most sellers do not have this disruptive innovation capability. However, it is relatively easy to make differentiated improvements through the other four methods.
Therefore, when sellers make product improvements, they need to fully consider product layout, market maturity and supply chain resources. In particular, they need to be clear about the positioning of their products: Is the main purpose of the product to make a profit? Or is it to increase sales? Who are the target consumer groups of the product? These will affect the direction of product selection.