Unlike other platforms, Wish is a mobile-based shopping app. One of its biggest features is that it can accurately push information. Wish weakens the search function and emphasizes personalized push. Different people see different products on the Wish platform. This personalized push service can provide buyers with a very pleasant shopping experience.
1. Match products with users
Wish will label each person with different user tags based on the user’s interest characteristics, social attributes, and natural attributes, and match user tags with user demand tags and product tags.
Interest characteristics include personal interests, hobbies, and psychological characteristics; social attributes include the user’s education level, life stage, and professional identity; natural attributes include gender, age, and constellation.
2. Requirements for pushing products
Since Wish can be logged in directly through Facebook accounts and Google email accounts, the usual habits, personal hobbies, and platform usage of Facebook and Google users will be recorded, and the Wish platform will classify these users in detail.
Therefore, when sellers push products, they must meet the needs of Wish consumer groups; when editing products, the labels must consider whether user needs match the products.