The steps for selecting products by keywords on the site are as follows:
(1) Open the data vertical and horizontal pages in the background. Select the “Search Term Analysis” option to open the search term analysis page, click the “Hot Search Term” button, select the store’s main industry, and analyze which search terms in the current industry are searched by buyers in large quantities and have low competition.
(2) Click the “Download Data” button to export the raw data of the search term analysis into an Excel spreadsheet format, and delete the words with “Is it the original brand term” as “Y” from the table to avoid infringement.
(3) Filter out and delete the words with a browse-payment conversion rate of 0%.
(4) Calculate the comprehensive index of the remaining words, sort the comprehensive index of the search terms in descending order, and select the search terms with a high comprehensive index ranking, a high search index but a low competition index. The formula for calculating the comprehensive index is as follows:
Comprehensive index = search index x click-through rate x browse-payment conversion rate + competition index