Since the launch of Amazon’s global store program in China in 2012, China has become a key strategic market for Amazon. The number of Chinese sellers has grown strongly and expanded the global market. With the help of the Amazon platform, Chinese sellers can sell goods to more than 300 million active users worldwide, including a growing group of Prime members with high spending power. Amazon’s 123 global operation centers help Chinese sellers deliver goods to consumers at a faster speed and more favorable prices.
I. Global store sites
Currently, Chinese sellers can enter Amazon’s three major sites, a total of 9 sites, as follows.
North America site: United States, Canada, Mexico.
European site: United Kingdom, Germany, France, Italy, Spain.
Japanese site: Japan.
II. Why Chinese companies choose global stores
There are several reasons why Chinese companies choose Amazon global stores.
(1) Through the global store program, Amazon can screen and cultivate high-quality Chinese sellers, expand the product categories of the platform, and develop high-quality products made in China.
(2) Sellers can leverage the advantages of the Amazon platform to get in close contact with Amazon’s 304 million high-quality buyers worldwide and sell their products to the world, which helps sellers get involved in global business and sell their products to the world.
(3) Among all Amazon buyers, Amazon’s Prime members have high spending power and the highest purchase frequency, making them the main market for global sellers’ business development. Sellers can leverage Amazon’s smart logistics system to get in touch with tens of thousands of Amazon Prime members.
(4) Compared with self-registered ordinary seller accounts, registering a seller account through the Global Store Opening Project has the advantages of a high starting point, high security, a low store closure rate, and guidance from account managers.