Amazon is headquartered in Seattle, Washington, USA. At the beginning of its launch, Amazon was just an online bookstore that sold books online. In the subsequent development process, Amazon gradually promoted the diversification of its business through acquisitions. In 1999, Amazon launched the Amazon Marketplace platform business, providing a platform for small retailers and individuals to sell goods on Amazon, and the goods are not limited to books.
In 2000, Amazon took another step forward and allowed third-party retailers and sellers to use other e-commerce platforms. Tens of thousands of small businesses and individual retailers chose Amazon’s Selling on Amazon, Fulfillment by Amazon and other projects, hoping to gain Amazon’s huge customer base.
Today, on the Amazon platform, Amazon and other sellers provide customers with millions of unique new, refurbished and second-hand products, including books, movies, music, games, digital downloads, electronic products, home gardening supplies, groceries, health and beauty, toys, maternal and child products, clothing, shoes and hats, jewelry, sports and outdoor, auto parts, etc., surpassing Walmart to become the world’s largest retailer. On July 11, 2016, Amazon surpassed Berkshire with a market value of about $356 billion, becoming the fifth largest listed company in the United States. In the 2016 Fortune Global 500 list, Amazon also rose from 88th in 2015 to 44th in 2016.
The “Amazon China” familiar to Chinese buyers is Amazon’s website in China, providing convenient and fast online shopping services for Chinese consumers. Amazon China’s predecessor was Joyo.com. In 2004, Joyo.com was acquired by Amazon and became its subsidiary. After the acquisition, Bezos was not influenced by the outside world, did not invest in advertising, and did not engage in price wars. He continued to transform Joyo in accordance with his global philosophy and strategy, always focusing on customer needs, rather than competitors like most other companies. After three years of transition, Joyo was renamed “Joyo Amazon” in 2007, and was renamed “Amazon China” again in 2011.
Amazon China meets the shopping needs of Chinese buyers. In 2012, Amazon launched the Amazon Global Store project and officially began to extend an olive branch to Chinese sellers. Under the influence of the wave of e-commerce globalization, Amazon began to attract investment from Chinese companies, expand product categories, develop products made in China, and attract more Chinese sellers to enter. Chinese sellers sell Chinese products to the world through Amazon.
As soon as the Amazon Global Store project was launched, the number of Chinese sellers and their sales soared. Compared with 2012, the number of Chinese sellers entering the international market in 2015 with the help of this project increased by 13 times. The reason why the Amazon platform can develop so rapidly is naturally because it has its advantages in attracting sellers.
1. Contact Amazon’s 304 million high-quality customers worldwide
Massive shopping members: Among them, tens of millions of high-quality customer groups–Prime members, have the characteristics of loyal repeat customers, non-stop shopping throughout the year, loyal brand fans, and high service requirements. They are loyal fans of Amazon, and their trust in Amazon will naturally extend to Chinese sellers.
2. Get involved in global business covering three major sales regions: North America, Europe and Japan
Expand global business: Three major sites, nine countries, people and stores in China, without leaving home, you can quickly expand your business abroad and contact a large number of Amazon customers around the world.
3. Get new sales opportunities in the unique culture and seasonal consumption trends of each country
Sell all year round: Customer sources in multiple regions around the world mean that Chinese sellers can sell seasonal products all year round, make full use of cultural or product trends, adjust sales strategies, and obtain more business opportunities.
4. Contact Amazon Prime members with strong spending power
Super high repurchase rate: Amazon provides Prime members with free shipping and other excellent services, so that customers have extremely high brand loyalty and form a super high repurchase rate.