When doing marketing promotion on Facebook, the selection of Facebook ad images has a crucial impact on the marketing effect. There are three principles to pay attention to when selecting images.
The following are some of the more popular Facebook ad images.
(1) Happy/smiling people
A large number of practices have shown that happy or smiling images are more likely to be clicked. When designing images, you can put a smiling model next to the product as a foil, or you can show the smiling face of the customer expressing satisfaction with the product after receiving it.
(2) High color recognition
Facebook uses blue and white as the design tone. If the images posted in the New Feed are also mainly blue and white, they are easily overlooked. If the company’s logo, product image or other logo is blue, it is best to change the image to a brighter color to create a clear contrast between the image and the product background. In addition, you can add attractive copywriting titles to the image, which is easier to increase the click-through rate.
(3) Use words with appeal
Words with appeal in advertisements are most likely to attract people’s attention. If they are combined with words such as discounts and promotions, they are more likely to attract people’s attention.
(4) Use connotative pictures as advertisements
You can combine your own brand and use some funny or strange and connotative pictures as materials. This kind of material can generally catch people’s attention at the first time and is particularly practical.