1. Use in conjunction with Facebook
Pinterest is a platform for collecting ideas and stimulating innovation. Using it in conjunction with Facebook can have a greater impact.
(1) Promote your Pinterest on Facebook
Tell your Facebook fans what type of content you post on Pinterest and let them know how to find you on Pinterest.
(2) Add a Pinterest App tag to your Facebook page
Sellers can use App tools such as Shortstack or Tabsite to create a Pinterest App tag and add it to their Facebook page. This tag allows fans to view Pinterest information directly from their Facebook page, so that fans can repin their content without leaving their Facebook page.
(3) Encourage Facebook fans to repost content on Pinterest
Encourage Facebook fans to repost their own content on Pinterest. Some users may avoid reposting brand content due to copyright issues. Therefore, let your fans know that you are willing to let them actively share your brand information.
2. Share relevant information about the company
Face-to-face communication can bring more trust to people, and Pinterest can also help sellers achieve the effect of communicating with customers. In order to let fans know more about their products and companies, sellers can share their company’s values, development motivation, and how to solve problems for customers on Pinterest. These contents can help companies establish a good image and enhance customer trust.
Therefore, sellers can share the following content on Pinterest.
· Share the company’s founding story or business development history.
· Publish some pictures of the company’s behind-the-scenes team and their work.
· Share exclusive news about a new product or service.
· Share some pictures of the daily production process of some products.
· Publish pictures of related activities organized by the company.
· Let customers participate-Let customers talk about which aspect of the brand they are more interested in on Facebook, and then set up a sharing area on that aspect on Pinterest.
· Promote certain characteristics of the company or product.