Principles for choosing keywords
First, keywords should be targeted. Too broad keywords bring a lot of invalid traffic, the possibility of order conversion rate is also very low, and a lot of promotion costs will be lost. Specific and targeted keywords can bring a lot of effective traffic and have a high customer conversion rate. Second, the core keywords should be simple and popular. In order to attract potential users as much as possible, popular, simple and popular keywords in the industry are generally selected.
Third, determine keywords from the perspective of searchers. Website operators and designers are too familiar with their own industries and their own products. When choosing keywords, they tend to take it for granted that certain keywords are what users will search for, but the way real users think is not necessarily the same as that of merchants. For example, some technical special words may not be familiar to ordinary customers and will not use them to search, but people who sell products think these words are very important. Therefore, when choosing keywords, you should do a survey, such as surveying your customers, if you want to search for this type of product, what words will they use to search. Fourth, choose keywords with large search volume. Keywords with high search volume mean more searches, more exposure and more customer visits, which can obtain a large number of potential customers. The fifth is commercial value. Different keywords have different commercial values, and even if they are of the same length, they will lead to different conversion rates. For example, when searching for keywords such as “flower language”, “flower pictures”, “flower prices”, “flower express/flower delivery”, etc., the intentions behind user behavior are very different and their commercial values are also different. Optimize keyword rankings With the development of the Internet, there are hundreds of millions of websites, and people are used to searching for the information they need on the Internet. However, the huge amount of data makes it difficult for people to find the information they need in a short period of time. Search engines can search for the required information faster and more accurately. Search engine technology is constantly developing and gradually becoming an indispensable tool for network information query. For enterprises, with the development of the Internet, online marketing has become an important part of corporate marketing. The website of an enterprise is no longer a simple platform for displaying information. A good ranking of the website in the search engine will not only bring a huge amount of traffic to a website, but also increase orders.