If you use a free search engine optimization strategy, it has the following characteristics.
①The biggest advantage is that it is almost free and the investment is very low. You only need to pay the salary of the optimizer. However, once you get a good ranking, the return is quite huge. When the optimizer adheres to the correct optimization method, he will ensure the stability or growth of the ranking. However, the optimizer needs to pay a lot of energy, such as checking friendly links, website logs, etc., and long-term maintenance of the website
②Users are more willing to believe the information of natural search results and believe that the natural ranking results are maintained in the front. The websites are all powerful websites. The rankings of different search engines affect each other. If one search engine ranks well, the other search engines will also get good rankings; but you must continue to study the search engine’s algorithm, understand the search engine’s preferences, and adjust and optimize the website at any time
③It can avoid malicious clicks from competitors. In addition, the content of a good website is generally optimized very well, and there will be no situation where the wrong keywords are selected, and the users brought are also accurate customers. However, the cycle of optimizing a website is too long. Generally, it takes 3 to 6 months to optimize a site to the homepage, which is not as effective as the bidding ranking. If you adopt paid bidding ranking, keyword advertising and other strategies, there are the following characteristics:
① A new website wants traffic and popularity. Using paid bidding ranking and keyword advertising can quickly get the website ranked and bring orders to the website. The effect is immediate, but it needs to pay a certain fee. The company must have a corresponding budget. Keyword advertising is paid by click. As long as there is a click, you have to pay regardless of whether there is a transaction. And it is charged according to the popularity of the bidding keyword. The more popular the keywords in your industry are, the more you pay for each click. If the keyword is a popular keyword in the industry, the more you pay for each click.
② It has a greater impact on users and is easy to leave a deep impression. After a period of promotion, even if you stop bidding promotion, your own product information has been implanted in the minds of users. Compared with natural ranking and bidding ranking, users have very low trust in this bidding website. Sometimes it may be maliciously clicked by competitors, which will cost the company a lot of money.