(I) Basic Mode
There are four main modes: search engine classified daily directory, search engine optimization, keyword advertising and web content related advertising. The specific methods of search engine marketing include competitive ranking, classified directory login, search engine login, paid search engine advertising, keyword advertising, paid call advertising, search engine optimization (search engine natural ranking), address bar search, website link strategy, etc. Search engine marketing pursues the highest cost-effectiveness, obtains the largest number of visits from search engines with the smallest investment, and generates commercial value. The keywords used by users when searching for information reflect the user’s concern about the issue, which is exactly what the company needs, and this is also the fundamental reason why search engine marketing is often used in online marketing activities.
(II) Selection skills
If you want to enter the European, American, Middle Eastern and African markets, search engine rankings will directly affect the marketing and promotion effects. Many companies’ years of overseas promotion experience show that choosing a top-ranked search engine for marketing can enable companies to achieve better promotion effects. Once the company’s website and products appear on these search engines, it will become your marketing channel for promoting products and services to global customers. If the search engine is ranked in the top 3, the enterprise will attract target customers one step earlier than other competitors, further expand export channels, and obtain a large number of export orders more easily, thereby maximizing the interests of the enterprise.
The following is a list of the most famous search engines in the world
About, Infosapce, Hotbot, Category 1: Google series (Google, Lycos, Canada, Free, AmazonSearch Netscape, ZDNet, As砩跺洛槓泙漲舞?舭ばlwon, Shaw, Biglobe, Information). Bizrate, Goto, Sapo,
Category 2: Yahoo series (Yahoo, MSN, Overture, Excite, CNN, AltaVista, Alltheweb, Go).
Category 3: Business.
Category 4: AOL.
Category 5: Kellysearch.