You’ve always known that link building is hard.
Unlike the old days, when you could rank high as long as you had all the links you wanted (ok, that’s a little exaggerated, but you get the idea), now there are so many good link building elements being created every day.
To make matters worse, the more popular and scalable a link building technique becomes, the less valuable it immediately becomes. But you still have to build those links anyway, right? No matter how hard or time-consuming it is, it’s what your clients want, and it’s what they want, and they can get it quickly.
Every challenge breeds opportunity. You need to get a link to your client’s site, and you want to get it quickly. So why don’t you use those clients to get something? I’m certainly not saying that your clients will do this for you. They are a great source of link opportunities, even if they don’t know it themselves, but, you know.
Ways to use your clients to build links:
1. Meet your clients.
Interviews are a great way to build links. Your competitors will be hard to copy (though not impossible), will provide some great PR opportunities, and best of all, 100% of the links to all of these opportunities are natural resources in the eyes of search engines.
So, simply interview your clients. Of course, they don’t have to talk about the business. Or talk about their recent redesign, or won an award? That’s reason enough for an interview.
2. Conduct a public relations campaign.
Sending press releases to syndicated sites may not be the most valuable link building strategy. Links from syndicated sites are often ignored by Google, and the best way to get them is poor quality links.
However, this does not mean that there is anything wrong with press releases. Instead of posting to syndicated sites, why don’t you send your press releases directly to your clients’ industry reporters, editors, bloggers, and other online publishers? As long as your press release is good enough, there is a chance it will be published, and you will get high-quality links.
Tip: If it is difficult to find journalists and media names in your country, consider investing in local media. One media outlet publishes articles in various countries and includes contact information for each journalist’s work. Although, it is a bit expensive, but in a link building public relations campaign, such publication can certainly be valuable.