Search engine optimization copywriting, also known as search engine copywriting, refers to a writing technique used when publishing articles on web pages, so that the articles are not only conducive to user reading experience, but also friendly to search engines. This technique can also be called writing for search engines. The purpose of copywriting is to make the target keywords get good rankings.
Search engine optimization copywriting improves the ranking of websites in search engines by strategically utilizing and deploying search keywords or profitable keywords in the browsing text and other content of the website (including titles, descriptions and website content, forms that appear frequently in directories, articles and business blogs).
The main task of search engine optimization copywriting is to increase the search results of key queries oriented to the purpose of website rating. In the text displayed on the website, search engine optimization copywriting also means other elements of the web page for SEO optimization, the target of keywords contained. These elements include the description and keywords in the name of the page, the meta tag, the text of the title, the title of the picture and the variable text itself.
When writing promotional copywriting in this type of information network, the following preparations must be done first.
(I) Rationally choose the delivery platform
There are many information websites in the e-commerce environment. Before writing promotional copy, cross-border e-commerce copywriters need to select the appropriate search engine platform for delivery of promotional copy based on the analysis of target users. Generally speaking, the more authoritative the search engine website is, the higher the traffic of the website itself will naturally be, the denser the user group will be, the greater the probability that the promotional copy will be seen by the target users, and the better the promotion effect will be, but at the same time, the greater the competition will be.
(II) Find the right classification column
There are many columns on comprehensive search engine websites, such as news, finance, sports, entertainment, fashion, health, parenting, cars, shopping, home, home appliances, technology, digital, mobile phones, games, education, culture and other different types. Cross-border e-commerce copywriters need to clarify the type of their articles before writing them, and they cannot deliver them blindly. For example, it is wrong to deliver automobile-related manuscripts under the sports category.