Like opening a physical store, an online store also needs to be decorated. However, the decoration of an online store is different from that of a physical store, and requires drastic changes. The most important thing about online store decoration is to decorate your store, which is your storefront. If the store looks high-end and classy, buyers will also have higher trust in your products.
Homepage navigation
The design of the homepage navigation of the store must be based on the principle of best user experience. It is necessary to reflect all the information on the website in the limited navigation bar, and to provide users with important help information. The general store opening platform will provide sellers with some store decoration templates. Sellers can easily manage their own stores by using the templates provided by the platform. As for how to choose a template, sellers can do it according to their own products and positioning, and I will not explain it here. It should be noted that when decorating a store, you should choose a main color of the store, and avoid designing it in a colorful way that makes people dazzled. This main color can be selected according to the material or characteristics of the product.
The layout of the homepage should master the following three principles: ① highlight the key points; ② display in an orderly manner; ③ smooth and connected.
The so-called highlighting means that the main models, new products, hot-selling and other key marketing products are placed at the header position where visual hotspots are concentrated, and a strong visual impact is used to catch the attention of consumers.
The space on the homepage is limited. How to reasonably display products in a limited space will directly affect the buyer’s visual experience. The function of display not only pursues the shaping of visual value, but also strives to plan the most efficient space functions.
The so-called smooth connection is more for the consumer’s shopping visual experience, that is, the homepage should be able to guide the buyer to find the goods he needs in the shortest time. Generally, a certain logical product classification navigation can be added after the store window or the key recommended products, so that consumers can find the required products quickly and accurately. The space below the homepage can display products according to a certain classification logic. Targeted display of products based on the product’s own attributes will also help improve customer experience.