Many sellers on Amazon fall into a misunderstanding: maximize profits and ignore everything else. The first half of this sentence is self-evident, but the second half is indeed wrong. Sellers have gone through great pains to open stores on Amazon overseas, just to do it in the long run and develop sustainably, and they cannot damage their accounts for the sake of immediate benefits.
1. Follow-selling is not a long-term plan
As mentioned earlier, Amazon allows follow-selling. It is undeniable that follow-selling is indeed profitable. But follow-selling also has great risks: the rate of closing stores for follow-selling is very high. When you go to a market, you have to abide by the rules of that market. It is definitely not worth promoting to move from one place to another.
For sellers who want to do it for a long time, follow-selling is definitely not a long-term plan. Not to mention that Amazon itself is a platform that pays great attention to products and brands, long-term follow-selling will make other sellers have a particularly bad impression of you. Following others is to steal their business. If other sellers find that more and more people are joining the ranks of following others, causing their own sales to decrease, they will consider applying for trademarks and improving their packaging to protect themselves. If the sellers do not notice the changes of the other party at this time, they are likely to be complained in the following sales.
All following sales can only be temporary. As competition continues to escalate, product profits are getting lower and lower, and brands are becoming more and more important. It is urgent to create your own links for sales. Unique brand design and packaging are a guarantee for sustainable development.
2. Products must be unique
There are many Chinese sellers on Amazon who are engaged in 3C products, and most of them are located in the Pearl River Delta. This is the result of the domestic industrial structure. However, there are many 3C products. Everyone is rushing into Amazon together, and the profit is not so much for everyone. Therefore, it is urgent to make high-quality and branded products. For example, mobile phone cases, many people are making mobile phone cases, and the price is not high. What can ordinary sellers rely on to compete with others? In addition to winning by cheapness and large quantity, is there no other way to go? Many sellers ignore the original principle of doing business, which is to win by quality. Just imagine, would a store with absolutely good quality, professional appearance design, diverse styles, in line with European usage habits and aesthetics, and providing personalized customization services not be favored by overseas buyers?
3. Differentiated competition
From a business perspective, the so-called differentiation means “I have what others don’t have” and “I change what others have”. There is no need for everyone to rush into the same market field. Everyone has a kind of follow-up mentality. Seeing that others sell well, they think they can do the same well.
In a certain market field, if there are already some very good sellers, then you might as well consider other areas that can be expanded. Someone has done a customer survey on the European Amazon market. Many people are very interested in Chinese handicrafts. Some sellers who make these products have good development, such as hand-woven products, hand-knitted sweaters, etc.
Industrially produced electronic products may be difficult to avoid homogeneity, but the technical content of hand-made design products is not much. Many housewives have sufficient leisure time and learning ability to do this work, and they can achieve a certain degree of personalization, which is in line with the romantic and individual preferences of Europeans.