Klarna’s 2019 U.S. Fashion Consumer Survey Reveals Shopping Trends and Preferences
Klarna’s 2019 U.S. Fashion Consumer Survey Reveals Shopping Trends and Preferences The frequency of online shopping among young consumers has increased significantly According to the 2019 U.S. Fashion Consumer Survey released by Klarna, U.S. shoppers purchase clothing and accessories online an average of 10 times per year. However, the figures are more prominent among younger age groups, with those aged 16 to 24 shopping online up to 18 times per year, compared to 14 times for those aged 25 to 35. In comparison, consumers over 55 make only eight online…