Detailed explanation of cross-border e-commerce price increase and package discount strategies

In the field of cross-border e-commerce, in order to increase the exposure of products and the overall sales of the store, sellers often use two effective promotional methods – price increase discounts and package discounts. This article will introduce in detail the working principles, setup steps and practical techniques of these two promotion methods.

1. Price increase discount

1. What is a markup discount?

There are two main forms of price-added purchases: additional purchases of single products and free gifts with full purchase. The former allows sellers to combine related products so that customers can purchase additional products at a lower price; the latter gives away specific products for free after customers spend a certain amount of money.

2. Set the reason for price increase

Setting up price-up discounts can help stores achieve the following goals: increase product exposure and clicks; increase unit price per customer; and promote product sales growth.

3. New steps to add discounts

To set up a price-added purchase activity, sellers need to log in to the Seller Center, and then click “My Marketing Activities”->”Price-Added Purchase”. During this process, you need to select the promotion type (additional purchase discounts or gifts for minimum consumption), set the event name (no more than 25 characters), specify the event time, and limit the number of additional purchases. In addition, you also need to add main products and add-on products to ensure that buyers can choose add-on products when purchasing the main product.

4. Practical skills for price increase purchase

As for how to better utilize the markup purchase strategy, the suggestions are as follows:

• Use high-traffic products as main products and low-traffic products as add-on products to increase the exposure opportunities of the latter;
• Use diversion products to attract customers, and then increase profits by purchasing profitable products;
• Set traffic-generating products as the main products, and potential hot-selling products as add-on products, and give them a very low price (such as 1 yuan) to quickly accumulate sales of potential hot-selling products;
• For the full-price gift event, create a “gift the same amount” link to facilitate the effect of multiple products giving away the same product.

2. Package discount

1. What is a package discount?

Package discounts, also known as bundled sales, mean that sellers can create customized promotional combinations in the Seller Center, allowing consumers to freely mix and match purchases and enjoy corresponding discounts.

2. Reasons for setting up package discounts

The advantage of setting up a package offer is that it can increase product exposure and encourage customers to purchase more products, thereby increasing sales.

3. Steps to set up “Package Offer”

Enter the seller center, select “My Marketing Activities”->”Package Offers”, and then set the package name (not disclosed to users, only for sellers’ reference), duration (at least 1 hour, up to 3 months), type of discount (such as discount ratio, fixed reduction amount or total price discount) and purchase restrictions, etc. After completing these settings, click Save and select participating products.

4. Practical skills of promotional combinations

When operating package discounts, you should pay attention to:

• Create specialized event categories for easier browsing by customers;
• Avoid stacking the package discount with other coupons in the store to prevent unnecessary losses.

Through the application of the above strategies, cross-border e-commerce brands can not only attract the attention of more consumers, but also effectively enhance their market competitiveness.